Absolut Vodka trip to Sweden
Our Senior Managers Dale Lilford and Mark Sanderson recently enjoyed an Apartment Group trip to Sweden. They visited the Absolut Vodka company and were shown how Absolut Vodka starts its life as winter wheat farmed in Ahus south Sweden, then taken on the journey through the distillery. They visited the bottling plant, took part in vodka tasting and ate traditional Swedish cuisine (which included a lot of pickled herring). Dale and Mark tasted several cocktails along the way and met other very influential people in the industry from around the world.
Dale and Mark flew to Stockholm on the worst aeroplane, watched Blue Planet, stayed in the HOBO hotel (very trendy) and checked out the Absolut flagship bar as well as a few other of the best cocktail bars in the city. They were taken on a journey of Absolut marketing and how they changed the cocktail scene for the World. They attended the final party of the flagship bar before it changed location due to Swedish government taking back its building! Dale and Mark met some lovely pro Absolut bartenders and tried everywhere to spend Euros but Sweden use Krona! They drank some pineapple martinis…and some more…and some more… with the odd espresso martini thrown in… and Dale danced on the bar a bit.